Price discrimination is a strategy that is frequently used by commercial organizations as a way of distinguishing between different groups of customers. By separating consumers into subcategories, companies can charge different prices for the same goods or services.
With the rapid growth of e-commerce, companies are able to experiment with and implement different price discrimination strategies. Online consumers consciously and unconsciously provide vendors with information that helps them to split the market into segments for price discrimination. This article introduces basic concepts involved in price discrimination, as well as some of the impacts on consumers’ [...]