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Behavioral marketing is based on the idea that collecting data on what people do online can help advertisers learn about their interests and then effectively present ads to those who will be the most receptive. The advertising industry has touted the concept of behavioral marketing as a way to make ads increasingly relevant to [...]  The Personal Information Protection and Electronic Documents Act (PIPEDA) is a Canadian federal legislation governing the collection, use and disclosure of personal information by private sector organizations. It also regulates the use of electronic documents while supporting e-commerce. About the PIPEDA The PIPEDA was enacted on April 13, 2000 in order to promote and support consumers in e-commerce. The PIPEDA was based on the Canadian Standards Association’s Model Code for the Protection of Personal Information. It also intended to reinforce the privacy protection mechanisms and practices which reflected European Union privacy directives. The PIPEDA was implemented in a number of phases over [...] | ||||
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