Facebook’s “Sponsored Stories”

On March 29, 2012, Debbie Douez filed a class action lawsuit against social networking giant, Facebook, alleging that its “sponsored stories” advertising practice breaches British Columbian privacy law. The problem was that a Facebook “like” was being equated with consent to use a person’s name and photo in ads on their friends’ pages. Companies and organizations can pay Facebook to have these ads show up repeatedly on friends’ pages. According to the BC privacy commissioner’s office, the practice is covered under BC’s Privacy Act, BC’s Personal Information Protection Act (PIPA) and the federal Personal Information Protection and Electronic Documents Act [...]