Verizon's Zombie Cookie Enables Targeting Advertising Efforts

This article takes a look at Verizon’s so-called “zombie” cookies, installed on customers’ mobile browsers. The cookies help advertising partners in targeted mobile advertising and can be restored even after being cleared from a customer’s [...]

Share

Auto Draft

Although Twitter’s ad targeting program is similar to Facebook’s and other social networking websites, it has some unique privacy-friendly initiatives built-in. This article looks at how Twitter respects Do-Not-Track (DNT) settings of internet browsers and how it is allowing users to completely opt out of targeted ads. Privacy advocates are recommending that other sites follow Twitter’s lead in these [...]

Share

Google Hit with Largest FTC Penalty Ever

This article follows up on Google’s Safari tracking cookie violation, which led to an FTC fine of $22.5 million. This is currently the largest fine imposed upon a privacy breach of this kind. Back in August 2012, the FTC charged Google with placing advertising tracking cookies on consumers’ computers, circumventing the Safari browser’s default cookie-blocking setting. The company was roundly criticized for exploiting an exception to the browser’s default setting and misrepresenting its privacy practices to [...]

Share

Privacy-Related Lawsuits on the Rise

This article discusses the increase in class action lawsuits involving online privacy. Companies that operate in the online world, specifically in social media environments have attractive opportunities for connecting with consumers, however, as recent events have shown, they must also proceed on the privacy front with caution. The article briefly introduces a number of high profile class action suits, the common categories of the claims, how websites operating in these spaces can mitigate the risks, and finally, how companies might respond to privacy-related class action [...]

Share

Search Engine Marketing & Privacy Concerns

Professional search engine optimization (SEO) companies amass an astounding amount of information. Unsurprisingly, Google is at the top of the totem pole of collecting and organizing search engine marketing campaign data. As SEO grows as an industry, the number of privacy concerns and legal battles around them has increased as [...]

Share