Online Behavioral Marketing

Behavioral marketing is based on the idea that collecting data on what people do online can help advertisers learn about their interests and then effectively present ads to those who will be the most receptive. The advertising industry has touted the concept of behavioral marketing as a way to make ads increasingly relevant to [...]

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Search Engine Marketing & Privacy Concerns

Professional search engine optimization (SEO) companies amass an astounding amount of information. Unsurprisingly, Google is at the top of the totem pole of collecting and organizing search engine marketing campaign data. As SEO grows as an industry, the number of privacy concerns and legal battles around them has increased as [...]

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Resisting Online Tracking: New Features & Tools

The three major internet browser providers – Mozilla, Google and Microsoft – respond to the Federal Trade Commission’s 2010 report calling for do-not-track mechanisms. The article introduces Mozilla’s Firefox do-not-track header, Google’s Chrome online tracking tool and Microsoft’s Internet Explorer Tracking Protection feature, as well as other practices users may consider in order to reduce online [...]

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